Latest Updates: Stats RSS

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  iphone Download Stats now available

  avanhook 2:44 pm on July 20, 2010 | 0 Permalink | Reply
  Tags: Apps, iphone (3), Stats

  Hi all,
  We are now posting weekly download stats for our iphone apps on http://www.entercomdigital.com (site is located behind our firewall).

  You can find this page under the nav: Reports>App Download Reports
  The direct link is here:
  http://itm2098.com/pages/7708311.php?

  The report shows the following information:
  Call letters, Market, Format, Indication of Active or Pending app status, and date the Active apps hit the iTunes store.

  The stats are broken down by week and then totaled as well. They include:

  • Total Downloads (unduplicated)
  • US Downloads
  • International Downloads
  • Update Downloads (how many unduplicated update downloads your app has – keep in mind you will update your app many times over the life of the app, which is why this number is unduplicated)
  • Unique Downloads (Total downloads minus updates – this is the most relevant stat to view in terms of understanding your download traffic).
    

  
  (Note: You will see a collection of 10 apps that show a single week of downloads (last week) and then no downloads this past week.  These apps were submitted and then temporarily withdrawn by jacAPPS so they could be rebuilt for multi OS support.)
  
  This report is updated weekly, usually on Tuesdays. As we begin to generate other stats related to our apps we’ll be looking for easy ways to share that information as well.

  If you wish to download any of our live apps, you can find those links here:
  http://www.entercomweb.com/iphone/directory.html
  

  Best,
  Amy

  –
  Amy Van Hook
  Entercom Communications
  Director, Entercom Digital
  503-535-0265
  avanhook@entercom.com
  

   

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• 

  Another Awesome Photo Contest

  Mat Giordano 8:46 am on July 16, 2010 | 2 Permalink | Reply
  Tags: 98.5 KRZ, artistic hub (2), entercom wilkes-barre, photo contesting, Stats

  Hey guys!

  

  We had the opportunity to use Artistic Hub’s photo contesting software again for a Pet Pageant in market, and it was another runaway success. I thought I’d share the stats and the process again on our last day of submissions, in case anyone wants to check them out further.

  We basically work directly with the provider, Artistic Hub, and I design on top of their contesting templates. They then slice up my design and place it on their software. We work out a contest timeline (submission deadline, winner date, etc.), fill out the auto-email copy, and then hit the ground running on our specified launch date. Easy, no hassle, and they are great to work with.

  As of today the contest has a little shy of 90,000 pageviews for about a 2 week period, accounting for around 52% of our total site traffic for 98.5 KRZ. We have had 1,053 submissions with a total of 948 images in voting, and a total of 1.6 million votes!

  

  We still have another week or so of voting, but this has really been a tried-and-true solution for us as far as rock solid photo contesting goes. Our sponsor for the contest, EasyPetStore.com, was a perfect fit. They offered free shipping on orders over $50 for all WKRZ listeners, and tossed up a grand prize of $500 to the winner.

  Great sponsor, solid stats, phenomenal social media integration (Facebook referred back about 15% of our total traffic) and the best photo contesting software I’ve used, this is a definite win for us here. Check out the contest for yourself!

  Happy Friday!

   
• 

  Headlines from “The Infinite Dial 2008″ Study

  Admin 9:58 am on April 10, 2008 | 0 Permalink | Reply
  Tags: Infinite Dial, Internet Radio, iPod, podcast, Stats

  Arbitron/Edison Media just released their annual study of radio’s digital platforms. Here are some great headlines/talking points (full report can be downloaded here):

  • 54MM Americans 12+ listened to Internet radio last month

  • 33MM Americans 12+ listened to Internet radio last week

  • One in seven 25-54 year-olds listened to Internet radio last week

  • 57% of weekly online radio audience is employed full-time

  • Of the 94% of Americans 12+ who listen to AM/FM radio, 21% of them say it has a big impact on their life – 4X more impactful than iPods and second only to cell phones

  • 46MM Americans 12+ have ever listened to a podcast; 23MM of them listened to one last month

  • Digital radio users (ie, satellite subscribers, online radio or podcast listeners) spend the same amount of time with AM/FM radio as the general 12+ population

  • Three quarters of Americans 12+ say they’ll continue to listen to the same amount of AM/FM radio that they do now regardless of new digital technologies

  • Radio remains the primary vehicle of music discovery: 49% of Americans 12+ turn to radio to learn about new music, vs. 25% who turn to the Internet

  • 46MM Americans 12+ watched Internet video last week

  • Over half of monthly online radio listeners watched online video last month

  • Satellite radio recognition remains flat at 60% (Americans 12+) for the third year in a row

  • 41% of weekly online radio listeners have a social network profile page (ie, a page on Facebook, MySpace, LinkedIn or similar); 40% of them visit these sites daily

  • 37% of Americans 12+ own an iPod or other portable mp3 player

  • 10% of Americans 12+ own a portable media player and report spending less time with terrestrial radio as a result; 4% of Americans 12+ own portable media players and report spending MORE time with terrestrial radio
   
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  Random headlines from Advertising Age’s Digital Issue

  Admin 8:21 am on March 31, 2008 | 0 Permalink | Reply
  Tags: AdAge, Advertising Age, click-through rates, ctr, Stats

  Weezie’s hipped me to this crazy RESET diet (five days of shakes and not much else) so in order to avoid eating (or sipping Scotch) on a nice Sunday afternoon I leafed through AdAge’s Digital issue. Here are some take-aways:

  • More than half of all Internet users conduct daily searches. For people who conduct daily searches, 23% of their searches are directly influenced by radio ads (iProspect, August 2007). [OK, TV and print influence is higher, but the radio stat sounds good in isolation.]

  • Borders is breaking their online store away from Amazon this year, and will need marketing partners to drive growth and sales – perhaps some of our Adult-leaning formats? Who’s got contacts?

  • Of the more than 100 million out there, 13 million blogs are actively updated. So as we move into the brave new world of blogging, we’d better be sure we’re posting about stuff our audience cares about – and frequently!

  • The click-through rate for standard display ads is 0.1-0.2%. For rich media (animated, interactive ads like video ads, Rovion ads, Spotlight ads, etc), the click-through rate is 2% at its “weakest.”

  • 95% of iPhone users browse the Internet on their device, versus 13% of average cell phone users.

  • This past May, American Express launched their Member’s Project, where they invited cardholders to submit, discuss, rate and vote on one charity project, pledging to contribute $1 per cardmember to the winning charity. 187K people registered, 7,000 project ideas were submitted, and 1.5 million uniques visited the site. AmEx ended up supersizing their donation to $2MM for UNICEF’s safe drinking water efforts.

  • On one Sunday in October, ESPN had more visitors to the mobile version of its site than its website. Good thing WEEI is creating a mobile version of their web site!