Unless you can tell me what the hell they’re going to do for you, how you’re going to mobilize them, and what you’re going to give back to them that makes it worth their while to grant you their attention and continue to give it, who cares? People aren’t marbles, and you don’t get any points for collecting a bunch of staring eyeballs that are waiting for you to do something significant. Attention only matters if can move people beyond noticing, and into investing their time and energy. (More …)
Mat Giordano
9:55 am on February 4, 2010 |
0Permalink | Reply
Tags: edelman, facebook, ikea, image type guide, social media, transparency
Every year PR firm Edelman releases a trust and credibility report called the Edelman Trust Barometer . It’s still just a survey, but a great global point of registration for corporate responsibility. Interestingly enough, the 2010 survey shows trust and transparency now steering corporation’s global reputations just as much as quality of product. See the survey here.
Unfortunately social media took a backseat in these results (sitting second to last, next to corporate advertising *eeek*). These are neat things to look at considering the world of internet radio, where we have our tentacles firmly attached into a bunch of these different compartments. How can we make a difference using online strategies to make our individual local brands more transparent and trusted? Probably some combination of personalities really embracing the web as a transparency platform & severely straight-forward business practices.
Not to drone on and on about this stuff, I’m just a true believer in transparency. And I think it can help. This is just a survey though, so take it with a grain of salt:
“The 2010 Edelman Trust Barometer survey sampled 4,875 informed publics in two age groups (25-34 and 35-64). All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.”
Anyhoo, on other graphic-ey webby stuff, don’t you always want to have a neat handy guide for rolling through image file types and figuring out which is best for your target? Here’s your handy image file type guide (from .TIFF to .PNG, .GIF & beyond).
Doubling back on the social media front for a positive spin this was a brilliant, simple campaign for an IKEA store opening in Malmö, Sweden using Facebook tagging as a way to generate business on a budget. How could digital peeps in our markets apply this strategy easily to a campaign for a client? Quick video:
