Get it? Like “retreat”. Yea you get it.
So you’re on Twitter already? Great! You’ve got some dedicated followers and occasionally hit people’s FF (follow friday) list. We’ve all been there. Okay, well some of us have been there. Regardless, you need to grow your followers. This is especially true of the Twittering professionals like DJs, station brands, and client initiatives. More people = more money, plain and simple. But how do you break beyond the occasional Tweep-to-Tweep recommendations? ReTweets.
Arguably the most powerful branding and messaging ability of Twitter lies in the RT (ReTweet). Twitter has brought a technological generation to your fingertips, but reaching the masses beyond your followers is a hard task. ReTweets help this effort, allowing and encouraging Tweeps to RT valuable data. From political coups to deals on lunch, the RT has proven to be a powerhouse of the Twittersphere.
Are you being ReTweeted? Consider the guidance of MASHABLE, one of the biggest entities in social media technology, with the article by Pete Cashmore “Get Retweeted on Twitter“. These guys know what’s up when it comes to gaining followers and spreading a brand throughout the social media world.
However, remember that through all the menusha of Twitter, Facebook, the blogosphere, and others: genuine, original content will always reign supreme.
FURTHER READING:
http://thenextweb.com/2009/02/03/power-retweet/
http://www.twistimage.com/blog/archives/the-retweet-is-one-of-the-best-measurements-of-a-brands-success/