Arbitron/Edison Media just released their annual study of radio’s digital platforms. Here are some great headlines/talking points (full report can be downloaded here):
- 54MM Americans 12+ listened to Internet radio last month
- 33MM Americans 12+ listened to Internet radio last week
- One in seven 25-54 year-olds listened to Internet radio last week
- 57% of weekly online radio audience is employed full-time
- Of the 94% of Americans 12+ who listen to AM/FM radio, 21% of them say it has a big impact on their life – 4X more impactful than iPods and second only to cell phones
- 46MM Americans 12+ have ever listened to a podcast; 23MM of them listened to one last month
- Digital radio users (ie, satellite subscribers, online radio or podcast listeners) spend the same amount of time with AM/FM radio as the general 12+ population
- Three quarters of Americans 12+ say they’ll continue to listen to the same amount of AM/FM radio that they do now regardless of new digital technologies
- Radio remains the primary vehicle of music discovery: 49% of Americans 12+ turn to radio to learn about new music, vs. 25% who turn to the Internet
- 46MM Americans 12+ watched Internet video last week
- Over half of monthly online radio listeners watched online video last month
- Satellite radio recognition remains flat at 60% (Americans 12+) for the third year in a row
- 41% of weekly online radio listeners have a social network profile page (ie, a page on Facebook, MySpace, LinkedIn or similar); 40% of them visit these sites daily
- 37% of Americans 12+ own an iPod or other portable mp3 player
- 10% of Americans 12+ own a portable media player and report spending less time with terrestrial radio as a result; 4% of Americans 12+ own portable media players and report spending MORE time with terrestrial radio