Updates from June, 2010

  • From Brightcove – Discontinuation of the StoryMaker product

    Jen 1:17 pm on June 3, 2010 | 0 Permalink | Reply

    Hello, from our friends at Brightcove below:

    We would like to share with you two news:

    *   Discontinuation of the StoryMaker product
    *   Availability of the latest CEO webcast recording

    Discontinuation of the StoryMaker product  As of July 30, 2010 we will be discontinuing the StoryMaker service. While beloved by some, StoryMaker has never enjoyed widespread adoption and we are planning to apply our StoryMaker development resources for more enhancements to the core Brightcove platform. On July 30, 2010, all existing StoryMaker accounts and active experiences (slideshows, maps, quizzes) will be deactivated and will not longer work.  If you have content in StoryMaker that you would like to retrieve, we have built a simple extraction tool that you can use today:

    *   Download the StoryMaker exporter tool <http://app.now.brightcove.com/e/er.aspx?s=906&lid=460&elq=550b3b9c35fc4feab7baeeed8e0bfbad>
    *   Download the instructions for the exporter tool <http://app.now.brightcove.com/e/er.aspx?s=906&lid=461&elq=550b3b9c35fc4feab7baeeed8e0bfbad>

    If you have any questions, please contact Brightcove Support <http://app.now.brightcove.com/e/er.aspx?s=906&lid=141&elq=550b3b9c35fc4feab7baeeed8e0bfbad> <http://app.now.brightcove.com/e/er.aspx?s=906&lid=141&elq=550b3b9c35fc4feab7baeeed8e0bfbad> , or your Brightcove Account Manager.      Recordings of the latest CEO webcast   The recording of the Brightcove quarterly CEO webcast with Jeremy Allaire and COO David Mendels is now available. It was great to share our plans for the remainder of 2010 and receive feedback from our customers and partners.   Both sessions provide the same presentation, but since there were different questions asked from the audience, we have included both recordings.   If you attended the live webcast, you can use your same registration user ID and password.  If you did not attend any of the live events, you can register using the link below and view the recordings.  Please note that these presentations are for Brightcove customers and partners only.
    Brightcove CEO webcast – recorded on May 27th, 2010

    *   Login with existing user ID <http://app.now.brightcove.com/e/er.aspx?s=906&lid=473&elq=550b3b9c35fc4feab7baeeed8e0bfbad>
    *   Register if you do not have an account <http://app.now.brightcove.com/e/er.aspx?s=906&lid=474&elq=550b3b9c35fc4feab7baeeed8e0bfbad>

    Brightcove CEO webcast – recorded on May 28th, 2010

    *   Login with existing user ID <http://app.now.brightcove.com/e/er.aspx?s=906&lid=475&elq=550b3b9c35fc4feab7baeeed8e0bfbad>
    *   Register if you do not have an account <http://app.now.brightcove.com/e/er.aspx?s=906&lid=476&elq=550b3b9c35fc4feab7baeeed8e0bfbad>

    Thank you for your continued support of Brightcove!

    —The Brightcove Team

     
  • Scheduled Maintenance Notification *** Saturday May 15th from 4:00 AM To 8:00 AM Eastern***

    Jen 10:58 am on May 13, 2010 | 0 Permalink | Reply

    Dear Customer,

    Please be advised that a scheduled maintenance on StreamTheWorld’s Streaming and On Demand platforms will occur between  4:00AM and 8:00AM, Saturday,  May 15th, eastern time zone (GMT -4).

    At times during this maintenance the following services will be unavailable:

    Legacy Client Zone
    Live Streaming Statistics from the User Zone
    On Demand Streaming Manager (formerly DManager)
    Conversion Services
    Uploading to FTP (Dhost), existing content will continue to be available.

    In the event of a service affecting failure or a system malfunction please dial the following number :

    From North America: 1 (800) 939-9413
    From EMEA
    : +41 21 331 00 29

    PLEASE LEAVE A MESSAGE, A MEMBER OF THE SUPPORT TEAM WILL CALL YOU BACK WITHIN 20 MINUTES.

    In the event that the received support service is inadequate or not satisfactory, please contact Mr. Jean Bernard at:

    +1-514-945-0543 or at :  jean.bernard at streamtheworld.com <mailto:jean.bernard@streamtheworld.com>

     
  • 10 Big Myths about copyright explained

    Tracy West 9:52 am on May 5, 2010 | 0 Permalink | Reply

    An attempt to answer common myths about copyright seen on the net and cover issues related to copyright and USENET/Internet publication.

    - by Brad Templeton

    Note that this is an essay about copyright myths. It assumes you know at least what copyright is — basically the legal exclusive right of the author of a creative work to control the copying of that work. If you didn’t know that, check out my own brief introduction to copyright for more information. Feel free to link to this document, no need to ask me. Really, NO need to ask.

    1) “If it doesn’t have a copyright notice, it’s not copyrighted.”
    This was true in the past, but today almost all major nations follow the Berne copyright convention. For example, in the USA, almost everything created privately and originally after April 1, 1989 is copyrighted and protected whether it has a notice or not. The default you should assume for other people’s works is that they are copyrighted and may not be copied unless you know otherwise. There are some old works that lost protection without notice, but frankly you should not risk it unless you know for sure.

    It is true that a notice strengthens the protection, by warning people, and by allowing one to get more and different damages, but it is not necessary. If it looks copyrighted, you should assume it is. This applies to pictures, too. You may not scan pictures from magazines and post them to the net, and if you come upon something unknown, you shouldn’t post that either.

    The correct form for a notice is:

    “Copyright [dates] by [author/owner]“

    You can use C in a circle © instead of “Copyright” but “(C)” has never been given legal force. The phrase “All Rights Reserved” used to be required in some nations but is now not legally needed most places. In some countries it may help preserve some of the “moral rights.”

    2) “If I don’t charge for it, it’s not a violation.”
    False. Whether you charge can affect the damages awarded in court, but that’s main difference under the law. It’s still a violation if you give it away — and there can still be serious damages if you hurt the commercial value of the property. There is a USA exception for personal copying of music, which is not a violation, though courts seem to have said that doesn’t include widescale anonymous personal copying as Napster. If the work has no commercial value, the violation is mostly technical and is unlikely to result in legal action. Fair use determinations (see below) do sometimes depend on the involvement of money.

    3) “If it’s posted to Usenet it’s in the public domain.”
    False. Nothing modern and creative is in the public domain anymore unless the owner explicitly puts it in the public domain(*). Explicitly, as in you have a note from the author/owner saying, “I grant this to the public domain.” Those exact words or words very much like them.

    Some argue that posting to Usenet implicitly grants permission to everybody to copy the posting within fairly wide bounds, and others feel that Usenet is an automatic store and forward network where all the thousands of copies made are done at the command (rather than the consent) of the poster. This is a matter of some debate, but even if the former is true (and in this writer’s opinion we should all pray it isn’t true) it simply would suggest posters are implicitly granting permissions “for the sort of copying one might expect when one posts to Usenet” and in no case is this a placement of material into the public domain. It is important to remember that when it comes to the law, computers never make copies, only human beings make copies. Computers are given commands, not permission. Only people can be given permission. Furthermore it is very difficult for an implicit license to supersede an explicitly stated license that the copier was aware of.

    Note that all this assumes the poster had the right to post the item in the first place. If the poster didn’t, then all the copies are pirated, and no implied license or theoretical reduction of the copyright can take place.

    (*) Copyrights can expire after a long time, putting something into the public domain, and there are some fine points on this issue regarding older copyright law versions. However, none of this applies to material from the modern era, such as net postings.

    Note that granting something to the public domain is a complete abandonment of all rights. You can’t make something “PD for non-commercial use.” If your work is PD, other people can even modify one byte and put their name on it. You might want to look into Creative Commons style licenses if you want to grant wide rights.

    4) “My posting was just fair use!”

    See EFF notes on fair use and links from it for a detailed answer, but bear the following in mind:

    The “fair use” exemption to (U.S.) copyright law was created to allow things such as commentary, parody, news reporting, research and education about copyrighted works without the permission of the author. That’s vital so that copyright law doesn’t block your freedom to express your own works — only the ability to appropriate other people’s. Intent, and damage to the commercial value of the work are important considerations. Are you reproducing an article from the New York Times because you needed to in order to criticise the quality of the New York Times, or because you couldn’t find time to write your own story, or didn’t want your readers to have to register at the New York Times web site? The first is probably fair use, the others probably aren’t.

    These rules apply to content you pull from the internet as well. If you wanted to criticise the poker strategy advice on pokerlistings.com, you could reproduce sections of that advice in your criticism as fair use. Just copying it to make your own poker site would probably be plain old copyright infringement.
    This advice brought to you by Pokerlistings.com
    Fair use is generally a short excerpt and almost always attributed. (One should not use much more of the work than is needed to make the commentary.) It should not harm the commercial value of the work — in the sense of people no longer needing to buy it (which is another reason why reproduction of the entire work is a problem.) Famously, copying just 300 words from Gerald Ford’s 200,000 word memoir for a magazine article was ruled as not fair use, in spite of it being very newsworthy, because it was the most important 300 words — why he pardoned Nixon.

    Note that most inclusion of text in followups and replies is for commentary, and it doesn’t damage the commercial value of the original posting (if it has any) and as such it is almost surely fair use. Fair use isn’t an exact doctrine, though. The court decides if the right to comment overrides the copyright on an individual basis in each case. There have been cases that go beyond the bounds of what I say above, but in general they don’t apply to the typical net misclaim of fair use.

    The “fair use” concept varies from country to country, and has different names (such as “fair dealing” in Canada) and other limitations outside the USA.

    Facts and ideas can’t be copyrighted, but their expression and structure can. You can always write the facts in your own words though.

    5) “If you don’t defend your copyright you lose it.” — “Somebody has that name copyrighted!”
    False. Copyright is effectively never lost these days, unless explicitly given away. You also can’t “copyright a name” or anything short like that, such as almost all titles. You may be thinking of trade marks, which apply to names, and can be weakened or lost if not defended.

    You generally trademark terms by using them to refer to your brand of a generic type of product or service. Like a “Delta” airline. Delta Airlines “owns” that word applied to air travel, even though it is also an ordinary word. Delta Hotels owns it when applied to hotels. (This case is fairly unusual as both are travel companies. Usually the industries are more distinct.) Neither owns the word on its own, only in context, and owning a mark doesn’t mean complete control — see a more detailed treatise on this law for details.

    You can’t use somebody else’s trademark in a way that would steal the value of the mark, or in a way that might make people confuse you with the real owner of the mark, or which might allow you to profit from the mark’s good name. For example, if I were giving advice on music videos, I would be very wary of trying to label my works with a name like “MTV.” :-) You can use marks to criticize or parody the holder, as long as it’s clear you aren’t the holder.

    6) “If I make up my own stories, but base them on another work, my new work belongs to me.”
    False. U.S. Copyright law is quite explicit that the making of what are called “derivative works” — works based or derived from another copyrighted work — is the exclusive province of the owner of the original work. This is true even though the making of these new works is a highly creative process. If you write a story using settings or characters from somebody else’s work, you need that author’s permission.

    Yes, that means almost all “fan fiction” is arguably a copyright violation. If you want to publish a story about Jim Kirk and Mr. Spock, you need Paramount’s permission, plain and simple. Now, as it turns out, many, but not all holders of popular copyrights turn a blind eye to “fan fiction” or even subtly encourage it because it helps them. Make no mistake, however, that it is entirely up to them whether to do that.

    There is a major exception — criticism and parody. The fair use provision says that if you want to make fun of something like Star Trek, you don’t need their permission to include Mr. Spock. This is not a loophole; you can’t just take a non-parody and claim it is one on a technicality. The way “fair use” works is you get sued for copyright infringement, and you admit you did copy, but that your copying was a fair use. A subjective judgment on, among other things, your goals, is then made.

    However, it’s also worth noting that a court has never ruled on this issue, because fan fiction cases always get settled quickly when the defendant is a fan of limited means sued by a powerful publishing company. Some argue that completely non-commercial fan fiction might be declared a fair use if courts get to decide. You can read more

    7) “They can’t get me, defendants in court have powerful rights!”

    Copyright law is mostly civil law. If you violate copyright you would usually get sued, not be charged with a crime. “Innocent until proven guilty” is a principle of criminal law, as is “proof beyond a reasonable doubt.” Sorry, but in copyright suits, these don’t apply the same way or at all. It’s mostly which side and set of evidence the judge or jury accepts or believes more, though the rules vary based on the type of infringement. In civil cases you can even be made to testify against your own interests.

    8) “Oh, so copyright violation isn’t a crime or anything?”
    Actually, in the 90s in the USA commercial copyright violation involving more than 10 copies and value over $2500 was made a felony. So watch out. (At least you get the protections of criminal law.) On the other hand, don’t think you’re going to get people thrown in jail for posting your E-mail. The courts have much better things to do. This is a fairly new, untested statute. In one case an operator of a pirate BBS that didn’t charge was acquitted because he didn’t charge, but congress amended the law to cover that.

    9) “It doesn’t hurt anybody — in fact it’s free advertising.”
    It’s up to the owner to decide if they want the free ads or not. If they want them, they will be sure to contact you. Don’t rationalize whether it hurts the owner or not, ask them. Usually that’s not too hard to do. Time past, ClariNet published the very funny Dave Barry column to a large and appreciative Usenet audience for a fee, but some person didn’t ask, and forwarded it to a mailing list, got caught, and the newspaper chain that employs Dave Barry pulled the column from the net, pissing off everybody who enjoyed it. Even if you can’t think of how the author or owner gets hurt, think about the fact that piracy on the net hurts everybody who wants a chance to use this wonderful new technology to do more than read other people’s flamewars.

    10) “They e-mailed me a copy, so I can post it.”
    To have a copy is not to have the copyright. All the E-mail you write is copyrighted. However, E-mail is not, unless previously agreed, secret. So you can certainly report on what E-mail you are sent, and reveal what it says. You can even quote parts of it to demonstrate. Frankly, somebody who sues over an ordinary message would almost surely get no damages, because the message has no commercial value, but if you want to stay strictly in the law, you should ask first. On the other hand, don’t go nuts if somebody posts E-mail you sent them. If it was an ordinary non-secret personal letter of minimal commercial value with no copyright notice (like 99.9% of all E-mail), you probably won’t get any damages if you sue them. Note as well that, the law aside, keeping private correspondence private is a courtesy one should usually honor.

    11)”So I can’t ever reproduce anything?”
    Myth #11 (I didn’t want to change the now-famous title of this article) is actually one sometimes generated in response to this list of 10 myths. No, copyright isn’t an iron-clad lock on what can be published. Indeed, by many arguments, by providing reward to authors, it encourages them to not just allow, but fund the publication and distribution of works so that they reach far more people than they would if they were free or unprotected — and unpromoted. However, it must be remembered that copyright has two main purposes, namely the protection of the author’s right to obtain commercial benefit from valuable work, and more recently the protection of the author’s general right to control how a work is used.

    While copyright law makes it technically illegal to reproduce almost any new creative work (other than under fair use) without permission, if the work is unregistered and has no real commercial value, it gets very little protection. The author in this case can sue for an injunction against the publication, actual damages from a violation, and possibly court costs. Actual damages means actual money potentially lost by the author due to publication, plus any money gained by the defendant. But if a work has no commercial value, such as a typical E-mail message or conversational USENET posting, the actual damages will be zero. Only the most vindictive (and rich) author would sue when no damages are possible, and the courts don’t look kindly on vindictive plaintiffs, unless the defendants are even more vindictive.

    The author’s right to control what is done with a work, however, has some validity, even if it has no commercial value. If you feel you need to violate a copyright “because you can get away with it because the work has no value” you should ask yourself why you’re doing it. In general, respecting the rights of creators to control their creations is a principle many advocate adhering to.

    In addition, while quite often people make incorrect claims of “fair use” it is a still valid and important concept necessary to allow the criticism of copyrighted works and their creators through examples. It’s also been extended to allow things like home recording of TV shows and moving music from CDs you own to your MP3 player. But please read more about it before you do it.

    In Summary

    * These days, almost all things are copyrighted the moment they are written, and no copyright notice is required.
    * Copyright is still violated whether you charged money or not, only damages are affected by that.
    * Postings to the net are not granted to the public domain, and don’t grant you any permission to do further copying except perhaps the sort of copying the poster might have expected in the ordinary flow of the net.
    * Fair use is a complex doctrine meant to allow certain valuable social purposes. Ask yourself why you are republishing what you are posting and why you couldn’t have just rewritten it in your own words.
    * Copyright is not lost because you don’t defend it; that’s a concept from trademark law. The ownership of names is also from trademark law, so don’t say somebody has a name copyrighted.
    * Fan fiction and other work derived from copyrighted works is a copyright violation.
    * Copyright law is mostly civil law where the special rights of criminal defendants you hear so much about don’t apply. Watch out, however, as new laws are moving copyright violation into the criminal realm.
    * Don’t rationalize that you are helping the copyright holder; often it’s not that hard to ask permission.
    * Posting E-mail is technically a violation, but revealing facts from E-mail you got isn’t, and for almost all typical E-mail, nobody could wring any damages from you for posting it. The law doesn’t do much to protect works with no commercial value.

     
  • Announcing Entercom Digital on-going training classes

    Jen 11:58 am on May 3, 2010 | 0 Permalink | Reply

    Hello,

    The Entercom Digital Team is excited to announce our on-going training series.

    Below is a list of the first series of classes, we will focus on Display Inventory Management, Streaming Inventory Management, Vortal Topic – Article toolbar & Follow This and how to setup Perks emails.  Each class will be 1/2 hr.

    I will be sending out calendar invites which will include a conference line number, webx URL and if available, documentation to reference after the call.  We will also try recording the call, so in case you miss the call you have the training to reference.

    Training Schedule:

    1. May 19th at 11 AM PT – Display Ad Inventory Management - Daria Landar
    2. May 26th at 11 AM PT – Streaming Ad Inventory Management – Jen Pearson
    3. June 2nd  at 11 AM PT – Vortal Topic - Article Toolbar/Follow This – maximize user interaction and social networking with a basic Article on your website and entice users to follow the story via text messaging – Tony Senes
    4. June 23rd – How to setup Perks emails – Jen Pearson


    Please feel free to share this email with anyone that might benefit from these training classes.

     
  • Brightcove AM Newsletter, April 28th

    Jen 12:04 pm on April 28, 2010 | 0 Permalink | Reply

    Greetings – Here’s the latest from Brightcove. If you have any suggestions or would prefer not to get these emails, don’t hesitate to call or email.

    Latest Brightcove Release:
    We just pushed another product update with some great new enhancements including a new visual cue point editor, new player template and scheduled smart playlist. See all the details here: http://support.brightcove.com/en/product-updates#41

    Facebook Open Graph Social Plugins in Brightcove Players:
    You can help extend your social reach on Facebook by including Facebook’s “Like” button on your page, as well as implementing their Recommendation social tool. The Like button and the Recommendation tool do not require one another to function, but both can be easily implemented into your players and page, respectively. More info here: http://developer.brightcove.com/en/articles/integrating-facebook-open-graph-social-plugins-brightcove-players

    Cool Feature Highlight:
    Brightcove has always allowed you to capture images from your video, but did you know you can customize the size of these images? Simply edit your image settings and we’ll always capture the thumbnail and video still images to your spec, perfect for custom players and apps! Details here: http://support.brightcove.com/en/docs/capturing-still-images-videos#size

    New Customer Launch:
    If you’re looking for an example of Brightcove and Endeca integration, or just want to catch up on your Canadian television, check out Rogers’ City TV here: http://video.citytv.com/video/home/0/

    Featured Dev Article:
    Customizing the chromeless player: http://support.brightcove.com/en/docs/custom-player-themes

    Tech Partner Spotlight:
    If you’re looking for ways to drive additional video views on your website, check out Taboola. They offer a highly personalized recommendation engine that suggests related videos and can drive consumption (and ad revenue) on your site. Details here: http://www.taboola.com/brightcove.html

    Getting Involved:
    Brightcove is excited to expand our local developer groups this year. Our monthly “meet-ups” include developer presentations, examples on hot topics like Mobile and HTML5 and a great opportunity for networking. For example, check out the Boston Group agenda here: http://www.meetup.com/Boston-Brightcove-Developer-Group/). Let us know if you are interested in joining or hosting a local group in your area (email: community_manager@brightcove.com)

    One final note and request for feedback. As you know, the Brightcove product roadmap is based on features which will make the most impact to our customers. One feature we’ve thought about a lot has been support for Audio files – creating audio playlists and players, running display ads, getting analytic data. We’ve long had audio in a “beta” state and would like your feedback on pushing this feature to completion. So, let us know. Tell us your use case, your pain points, your business model, and how having audio publishing in your account would (or would not) simplify your lives. Your product feedback is always appreciated!

     
  • StreamTheWorld Scheduled Maintenance Notification *** Wednesday April 28th from 4:00 AM To 8:00 AM Eastern***

    Jen 12:30 pm on April 26, 2010 | 0 Permalink | Reply

    Dear Customer,

    Please be advised that a scheduled maintenance on StreamTheWorld’s streaming platform will occur between  4:00AM and 8:00AM, Wednesday,  April 28th, eastern time zone (GMT -4).

    We do not anticipate any impact to your services. This is a precautionary notice due to the work required within the platform.

    In the event of a service affecting failure or a system malfunction please dial the following number :

    From North America: 1 (800) 939-9413
    From EMEA: +41 21 331 00 29

    PLEASE LEAVE A MESSAGE, A MEMBER OF THE SUPPORT TEAM WILL CALL YOU BACK WITHIN 20 MINUTES.

    In the event that the received support service is inadequate or not satisfactory, please contact Mr. Jean Bernard at:

    +1-514-945-0543 or at :  jean.bernard at streamtheworld.com <mailto:jean.bernard@streamtheworld.com>

    Jean Bernard
    Director, Operations

    STREAMTHEWORLD

    t. 1 514 448 4037 ext 634
    t. 1 866 448 4037 ext 634
    f. 1 514 807 1861

     jean.bernard at streamtheworld.com
      

  • Ando Updates – 4/20

    Jen 9:18 am on April 21, 2010 | 0 Permalink | Reply

    Hello again everyone. The Ando Media Dev Team once again has some news to share with you.

    In this release, you’ll find that user rights in the injector manager have been modified a bit. For example, users with sales access have only read access to everything. Rights to the template designer and cart triggers has been restricted as well. If you’ve been surprised to find the little hand saying that ads have been “halted for delivery” and you are looking at future inventory…you’ll find this to be corrected.

    A few of you reported some issues in campaign manager related to adding apostrophes to campaign names or ad names. All issues on that front have been corrected. In addition, the audit log has been modified to include if a user deletes the creative attached to the ad. On the dashboard, we also added the date a campaign was submitted for approval.

    One last note. Several of you have indicated that you have been receiving a lot of alerts which you believe to be false. Most stations have the last spot play timeout set to 60 minutes. We’ve taken the liberty of modifying that value to 68 minutes – this should prevent most of those emails that come because the station has a commercial free hour. You may want to modify the time at which those emails get sent (after 1 hour by default) or the actual alert times. If you are a super admin in the system, these settings can be found in the advanced station section. Alert timeout values are included in the primary injector record.

     
  • New Flycast Instructions for your website

    Jen 3:04 pm on April 20, 2010 | 0 Permalink | Reply

    Hello Flycast has made some updates and you will want to update your Flycast Instruction page on your website if you are currently running your stream on Flycast.  Here is the lingo you can use.  Any questions just let me know!

    ================================

    Sample Station Instruction Set:

    Now you can stream us live on your smart phone! All you have to do is install the free Flycast Select application on your wireless phone. Simply create a free account, select “Local Radio” then select [MARKET] and [CALLLETTERS]**.

    **Note to Stations:  your Flycast Select station may be listed by your Brand Name or other naming convention.  Please verify and modify the instruction line above accordingly.

    Instructions:

    If you are an iPhone or iPod Touch user visit this link on your iPhone or iPod Touch,
    http://itunes.apple.com/us/app/flycast-select/id358004585?mt=8

    If you are a BlackBerry Curve, Storm, Bold or Tour user visit this link on your BlackBerry: http://www.flycast.fm/bby/

    If you are a T-Mobile G1 or Droid user visit this link on your phone: http://www.flycast.fm/android/

    Help:
    Visit our Contact <LINK TO CONTACT PAGE>  page.

    Or watch this Flycast video tutorial for more info: http://www.flycast.fm/FlyCastVIDEO.aspx

     
  • 6 Tips for Better Subject Lines

    Jen 12:24 pm on April 20, 2010 | 0 Permalink | Reply

    Get your emails opened with attention-grabbing taglines

    It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email. 

The good news is you can craft powerful subject lines and article headlines that will attract readers. Here are six key steps to making it happen.

    1. List your audience’s hot topics. 
Do you know what the chatter is in your area of business and how your audience may be affected by it? Are people worried about a decrease in sales or donations? Are they looking for ways to cut back on spending or to eat healthier? Find out what your customers and members are buzzing about, and keep a list of these topics handy. That way you’ll have fodder for ongoing newsletter content. Better yet, your subject line writing will become a lot easier because you’ll know what’s likely to get noticed in recipients’ inboxes. 

If your business or organization is in an industry or marketplace that’s changing all the time, it’s good to examine your hot topics once a month. For more stable markets, go through this practice every three to six months.

    2. Include numbers. 
Headlines with numbers in them work well because they imply easily digestible content. So why not use numbers in your email subject line too? For instance:

    •    ”Only 4 seats left for next week’s seminar”
    •    ”A 10-point plan for marketing success”
    •    ”3 ways to turbo-charge your marketing today”
    Putting a number in your subject line makes what you’re saying quantifiable. “Three quick points,” “Eight simple tips,” “Four seats left,” etc. This lets readers know exactly what they can expect and makes them more willing to read the content. 

If you’re trying to figure out a way to get numbers into your subject line, think about the benefit you’re providing to your readers. Let’s say readers are looking for marketing advice, and the benefit they’re hoping to receive is more sales. A subject line of “5 ways to increase sales” will encourage subscribers to open your message.

    3. Get inspired. 
Consider getting inspiration from subject lines and headlines you see in other publications. A great source of inspiration is a website called CopyBlogger.com5. It offers out-of-the-box, engaging, and fun subject line and headline ideas for email marketers and bloggers. You wouldn’t want to take anything you see there and copy it word-for-word, but choose a headline or subject line that catches your eye and tailor it to describe your own articles.

    4. Encourage action. 
With any subject line, especially a promotional one, make sure to include a call to action, such as a deadline or text like “Respond now,” to get people to open immediately. Get in the wheelhouse of your audience by being interesting and engaging in your subject line, and inspiring urgent action. 

Note: For membership driven organizations and associations, subject lines can be a little more generic since the audience is predisposed to opening messages from you. For instance, a credit union can send an email with a generic “Your April Statement is ready” subject line because, as a member, you’re going to need the information contained within.

    5. Think of your subject line as a tweet. 
Social media is a great tool for extending the reach of your email, and in many cases, your subject line is all the text you’ll need. For example, on Twitter, you only have 140 characters to communicate, including the URL of your archived message. That’s more than enough characters for the subject line of an email. After all, conventional wisdom says that all subject lines should be five to eight words and no more than 40 characters long because some email clients will cut off the rest. 

If you think of your subject line as a multi-purpose promotional tool for your message — that it should encourage opens of your email and clicks from your Twitter feed — then you’ll understand why it should say more than just “Our April Newsletter.” Be creative and, where appropriate, playful with your subject lines.

    6. Test your subject lines. 
Not every subject line will work for your campaigns, so test them out to see what tactics get your audience to open.
    A good way to test is to make a list of all the people who opened an email from you in the last 85 days and divide it in two. Using the same email content for both groups, send one subject line to the first group and a second, different subject line to the other group. Then compare open and click-through rates to see which subject line performed best. One subject line could be more generic and the second could be more engaging. See which approach works best for your audience and pattern your future subject lines after that one.

    With inboxes full of unread messages, it’s the subject line that can deliver a winning click. Make your subject line stand out among the crowd to keep customers opening and reading your emails.

    Article Source:  Constant Contact

     
  • Scheduled Maintenance Notification *** Wednesday April 21th @ 4:00 AM To 8:00 AM Eastern***

    Jen 9:03 am on April 19, 2010 | 0 Permalink | Reply

    Dear Customer,

    Please be advised that a scheduled maintenance on StreamTheWorld’s streaming platform will occur between  4:00AM and 8:00AM, Wednesday,  April 21th, eastern time zone (GMT -4).

    We do not anticipate any impact to your services. This is a precautionary notice due to the work required within the platform.

    In the event of a service affecting failure or a system malfunction please dial the following number :

    From North America: 1 (800) 939-9413
    From EMEA
    : +41 21 331 00 29

    PLEASE LEAVE A MESSAGE, A MEMBER OF THE SUPPORT TEAM WILL CALL YOU BACK WITHIN 20 MINUTES.

    In the event that the received support service is inadequate or not satisfactory, please contact Mr. Jean Bernard at:

    +1-514-945-0543 or at : jean.bernard@streamtheworld.com <mailto:jean.bernard@streamtheworld.com>

     
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