Updates from July, 2010

  • Another Awesome Photo Contest

    Mat Giordano 8:46 am on July 16, 2010 | 2 Permalink | Reply
    Tags: 98.5 KRZ, , entercom wilkes-barre, photo contesting,

    Hey guys!

    We had the opportunity to use Artistic Hub’s photo contesting software again for a Pet Pageant in market, and it was another runaway success. I thought I’d share the stats and the process again on our last day of submissions, in case anyone wants to check them out further.

    We basically work directly with the provider, Artistic Hub, and I design on top of their contesting templates. They then slice up my design and place it on their software. We work out a contest timeline (submission deadline, winner date, etc.), fill out the auto-email copy, and then hit the ground running on our specified launch date. Easy, no hassle, and they are great to work with.

    As of today the contest has a little shy of 90,000 pageviews for about a 2 week period, accounting for around 52% of our total site traffic for 98.5 KRZ. We have had 1,053 submissions with a total of 948 images in voting, and a total of 1.6 million votes!

    We still have another week or so of voting, but this has really been a tried-and-true solution for us as far as rock solid photo contesting goes. Our sponsor for the contest, EasyPetStore.com, was a perfect fit. They offered free shipping on orders over $50 for all WKRZ listeners, and tossed up a grand prize of $500 to the winner.

    Great sponsor, solid stats, phenomenal social media integration (Facebook referred back about 15% of our total traffic) and the best photo contesting software I’ve used, this is a definite win for us here. Check out the contest for yourself!

    Happy Friday!

     

  • WZPL Indianapolis Z99.5 music site 2.0 launches

    Dan Muzyka 5:08 pm on July 31, 2009 | 0 Permalink | Reply

    Congratulations to Nick Box, Scott Sands, Toni Moore, and the Entercom Digital team for the successful launch of Z99.5 music site 2.0! The site’s design is full of breathtaking visuals, from the page template design to the small details such as the hosts headshots and the social networking icons.

    Speaking of social networking, WZPL has done an amazing job of tying in their Facebook, Twitter, and other social networking profiles. Check out their Hosts page, which not only includes links to each host’s Twitter and Facebook pages, but also displays several of the latest tweets each has made. Also not to miss is their Friend Us & Follow Us page, which gives an overview of the station talent’s presence on Twitter, Facebook, YouTube, and MySpace.

    The site also has a lot of great content. Check out the Michelle Branch videos on their Z-TV page and all of the great content on their blogs.

    What a solid site – the Indianapolis team should be proud!

     

  • Headlines from “The Infinite Dial 2008″ Study

    Admin 9:58 am on April 10, 2008 | 0 Permalink | Reply
    Tags: Infinite Dial, Internet Radio, iPod, podcast,

    Arbitron/Edison Media just released their annual study of radio’s digital platforms. Here are some great headlines/talking points (full report can be downloaded here):

    • 54MM Americans 12+ listened to Internet radio last month
    • 33MM Americans 12+ listened to Internet radio last week
    • One in seven 25-54 year-olds listened to Internet radio last week
    • 57% of weekly online radio audience is employed full-time
    • Of the 94% of Americans 12+ who listen to AM/FM radio, 21% of them say it has a big impact on their life – 4X more impactful than iPods and second only to cell phones
    • 46MM Americans 12+ have ever listened to a podcast; 23MM of them listened to one last month
    • Digital radio users (ie, satellite subscribers, online radio or podcast listeners) spend the same amount of time with AM/FM radio as the general 12+ population
    • Three quarters of Americans 12+ say they’ll continue to listen to the same amount of AM/FM radio that they do now regardless of new digital technologies
    • Radio remains the primary vehicle of music discovery: 49% of Americans 12+ turn to radio to learn about new music, vs. 25% who turn to the Internet
    • 46MM Americans 12+ watched Internet video last week
    • Over half of monthly online radio listeners watched online video last month
    • Satellite radio recognition remains flat at 60% (Americans 12+) for the third year in a row
    • 41% of weekly online radio listeners have a social network profile page (ie, a page on Facebook, MySpace, LinkedIn or similar); 40% of them visit these sites daily
    • 37% of Americans 12+ own an iPod or other portable mp3 player
    • 10% of Americans 12+ own a portable media player and report spending less time with terrestrial radio as a result; 4% of Americans 12+ own portable media players and report spending MORE time with terrestrial radio
     

  • Random headlines from Advertising Age’s Digital Issue

    Admin 8:21 am on March 31, 2008 | 0 Permalink | Reply
    Tags: AdAge, Advertising Age, click-through rates, ctr,

    Weezie’s hipped me to this crazy RESET diet (five days of shakes and not much else) so in order to avoid eating (or sipping Scotch) on a nice Sunday afternoon I leafed through AdAge’s Digital issue. Here are some take-aways:

    • More than half of all Internet users conduct daily searches. For people who conduct daily searches, 23% of their searches are directly influenced by radio ads (iProspect, August 2007). [OK, TV and print influence is higher, but the radio stat sounds good in isolation.]
    • Borders is breaking their online store away from Amazon this year, and will need marketing partners to drive growth and sales – perhaps some of our Adult-leaning formats? Who’s got contacts?
    • Of the more than 100 million out there, 13 million blogs are actively updated. So as we move into the brave new world of blogging, we’d better be sure we’re posting about stuff our audience cares about – and frequently!
    • The click-through rate for standard display ads is 0.1-0.2%. For rich media (animated, interactive ads like video ads, Rovion ads, Spotlight ads, etc), the click-through rate is 2% at its “weakest.”
    • 95% of iPhone users browse the Internet on their device, versus 13% of average cell phone users.
    • This past May, American Express launched their Member’s Project, where they invited cardholders to submit, discuss, rate and vote on one charity project, pledging to contribute $1 per cardmember to the winning charity. 187K people registered, 7,000 project ideas were submitted, and 1.5 million uniques visited the site. AmEx ended up supersizing their donation to $2MM for UNICEF’s safe drinking water efforts.
    • On one Sunday in October, ESPN had more visitors to the mobile version of its site than its website. Good thing WEEI is creating a mobile version of their web site!
     

  • OneStats. Why have my page views dropped?!?!?

    Admin 2:19 pm on January 22, 2008 | 0 Permalink | Reply
    Tags: AWStats, InterTech, OneStats

    Heya all,

    I hope all of you have had a great three-day weekend.  I know I needed it.

    Recently InterTech has rolled-out the OneStat web analytics reporting package to all of us.  We have long needed a better site stats solution than their old AWStats.  However many of you have noticed the drop in page views associated with OneStat and wondered what was the reason.

    Well the reason is not a fault with OneStat.  It was actually a fault with AWStats.  To understand why, we need to understand AWStats and how it works.

    AWStats is an open source web analytics reporting tool, suitable for analyzing data from Internet services such as a web server.  The way AWstats gathers this information is by parsing and analyzing server log files, and then producing HTML reports for review.  By analyzing the log files this is where the fault lies.  When it reads a page view, it shows every page loaded from the server.  That is fine for static pages.  However, when a page is hosting another page through an iFrame, then that is where the fault happens.

    Intertech uses iframes for much of the box group content on your websites.  So, for example, if your home page has 3 iframes that load inside it, then the AWStats would count 4 total page views.  One for the home page itself, and one for each of the pages loaded in the iframes.  Neat huh?  Not really.

    Entercom Digital has been aware of this problem since before moving to InterTech.  We have worked with ITM to solve this as soon as  possible and in the mean time, work was done to remove all iframed pages from the reports with limited success.  What was needed was a different way to generate the reports.

    That is where OneStat comes in.

    OneStats method for gathering the data is different than the AWStas.  It uses Javascript to “ping” a central server of each page load that has the Javascript code added to it.  ITM has placed this code in the footer content of each website.  So any page that uses the footer box group will have the OneStats code and this be counted.  So this excludes all iframed pages, because those pages do not include the footer content.

    So I hope I did not bore you to death.  However, we felt a detailed explanation was due.

    Personally, I would prefer accurate reports as upposed to wrong reports.  Plus it is unique visitors that I think is the better number and that has changed little.

    If you have any questions, feel free to contact me.

    ~n

    —————-
    Now playing: Climber – Foxes

     

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