Just wanted to share a gem I ran across that is excellent.
I can say with almost unparalleled certainty that there are people in every market that are dreading adapting to a digital mindset. I’m starting to understand this is the norm on a traditional media & advertising playing field, and it can be a source of frustration for early adopters (i.e. web/digital peeps across the board).
There’s now a free book that can possibly make that transition painless for the fearful. It’s free from the site, and all you have to trade is a tweet to get it.
I passed it around here in market, and made it available on the server for those that don’t have a Twitter account.
It’s also available from Amazon.
Would love to know anyone’s thoughts who check it out; it’s a really great read.