Updates from April, 2010

  • Brightcove AM Newsletter, April 28th

    Jen 12:04 pm on April 28, 2010 | 0 Permalink | Reply

    Greetings – Here’s the latest from Brightcove. If you have any suggestions or would prefer not to get these emails, don’t hesitate to call or email.

    Latest Brightcove Release:
    We just pushed another product update with some great new enhancements including a new visual cue point editor, new player template and scheduled smart playlist. See all the details here: http://support.brightcove.com/en/product-updates#41

    Facebook Open Graph Social Plugins in Brightcove Players:
    You can help extend your social reach on Facebook by including Facebook’s “Like” button on your page, as well as implementing their Recommendation social tool. The Like button and the Recommendation tool do not require one another to function, but both can be easily implemented into your players and page, respectively. More info here: http://developer.brightcove.com/en/articles/integrating-facebook-open-graph-social-plugins-brightcove-players

    Cool Feature Highlight:
    Brightcove has always allowed you to capture images from your video, but did you know you can customize the size of these images? Simply edit your image settings and we’ll always capture the thumbnail and video still images to your spec, perfect for custom players and apps! Details here: http://support.brightcove.com/en/docs/capturing-still-images-videos#size

    New Customer Launch:
    If you’re looking for an example of Brightcove and Endeca integration, or just want to catch up on your Canadian television, check out Rogers’ City TV here: http://video.citytv.com/video/home/0/

    Featured Dev Article:
    Customizing the chromeless player: http://support.brightcove.com/en/docs/custom-player-themes

    Tech Partner Spotlight:
    If you’re looking for ways to drive additional video views on your website, check out Taboola. They offer a highly personalized recommendation engine that suggests related videos and can drive consumption (and ad revenue) on your site. Details here: http://www.taboola.com/brightcove.html

    Getting Involved:
    Brightcove is excited to expand our local developer groups this year. Our monthly “meet-ups” include developer presentations, examples on hot topics like Mobile and HTML5 and a great opportunity for networking. For example, check out the Boston Group agenda here: http://www.meetup.com/Boston-Brightcove-Developer-Group/). Let us know if you are interested in joining or hosting a local group in your area (email: community_manager@brightcove.com)

    One final note and request for feedback. As you know, the Brightcove product roadmap is based on features which will make the most impact to our customers. One feature we’ve thought about a lot has been support for Audio files – creating audio playlists and players, running display ads, getting analytic data. We’ve long had audio in a “beta” state and would like your feedback on pushing this feature to completion. So, let us know. Tell us your use case, your pain points, your business model, and how having audio publishing in your account would (or would not) simplify your lives. Your product feedback is always appreciated!

     
  • StreamTheWorld Scheduled Maintenance Notification *** Wednesday April 28th from 4:00 AM To 8:00 AM Eastern***

    Jen 12:30 pm on April 26, 2010 | 0 Permalink | Reply

    Dear Customer,

    Please be advised that a scheduled maintenance on StreamTheWorld’s streaming platform will occur between  4:00AM and 8:00AM, Wednesday,  April 28th, eastern time zone (GMT -4).

    We do not anticipate any impact to your services. This is a precautionary notice due to the work required within the platform.

    In the event of a service affecting failure or a system malfunction please dial the following number :

    From North America: 1 (800) 939-9413
    From EMEA: +41 21 331 00 29

    PLEASE LEAVE A MESSAGE, A MEMBER OF THE SUPPORT TEAM WILL CALL YOU BACK WITHIN 20 MINUTES.

    In the event that the received support service is inadequate or not satisfactory, please contact Mr. Jean Bernard at:

    +1-514-945-0543 or at :  jean.bernard at streamtheworld.com <mailto:jean.bernard@streamtheworld.com>

    Jean Bernard
    Director, Operations

    STREAMTHEWORLD

    t. 1 514 448 4037 ext 634
    t. 1 866 448 4037 ext 634
    f. 1 514 807 1861

     jean.bernard at streamtheworld.com
      

  • Life of the (3rd) Party

    Mat Giordano 11:45 am on April 23, 2010 | 1 Permalink | Reply
    Tags: , contesting software, SaaS, strutta

    Late Lunch

    Sitting here chowing on a bag of Cheetos during a late lunch and trying not to turn my keyboard orange, I thought it might be a good time to carve out a hot minute and write a post.

    It’s a nice thought to believe we can accomplish everything under our own hood in a rapid digital environment, but that’s about where it stops (a thought).

    The reality is if we want to fulfill bigger and better digital moxie when it comes down to a cluster or station situation (without the resources of a larger corporate initiative), sometimes the best direction to look in is at a 3rd party whose sole focus is providing the service you are looking for.

    I’m mainly speaking of web-based contesting solutions for the purpose of this little write-up, but the concept can definitely be more broad.

    The Contests

    We had the chance in our market to experiment with two great 3rd party platforms, San Diego-based Artistic Hub and Vancouver, BC-based Strutta. The former was our choice for a baby photo contesting platform, which as we all know can be a bit hairy to try and do on our own (from a legal and technical standpoint).

    Baby Pic Palooza UI.

    The super user-friendly upload process and addictive “battle-style” software was a huge win, considering the long-standing popularity of infant photography contests. Within a week we were near 1000 submissions and over one million votes. The beauty was that the software sits inside of your own domain, so it becomes a seamless part of your brand.

    One of the things that lets it stand out from other contesting software is that it runs on an algorithm that randomly pits photos against each other, and counts their win percentage in a relative manner (no matter when a user uploads) & essentially omits the usual “popularity” winner to truly make sure the best photo wins.

    I have plenty of in-depth stats for potential clients or for just pure traffic fun so if you are interested just email me.

    The second contest, which we used Strutta for, was a tad more experimental in nature but fun nonetheless. It’s a video-based contest for Mother’s Day in which we ask listeners to upload a :30 video of them stating What Makes Mom Beautiful and then voting on the entries.

    Video Entries page of our Mother's Day contest.

    This one got its own custom URL, custom rules from legal built into the page, its own analytics, and a custom design. At the time of this post we’re still in the submission round, but we’re hoping it will be a nice case study at its close.

    Wrap It Up

    Both contests have great social media integration out-of-the-box & are super easy to use, and the vendors were just excellent to work with.

    I designed each in market on top of a template and with some CSS ninja skills from my right hand man Tony Senés we were able to get these implemented and launched in a relatively timely manner.

    Would love feedback if any of you guys get a moment. My keyboard is definitely orange from Cheetos now.

     
  • Ando Updates – 4/20

    Jen 9:18 am on April 21, 2010 | 0 Permalink | Reply

    Hello again everyone. The Ando Media Dev Team once again has some news to share with you.

    In this release, you’ll find that user rights in the injector manager have been modified a bit. For example, users with sales access have only read access to everything. Rights to the template designer and cart triggers has been restricted as well. If you’ve been surprised to find the little hand saying that ads have been “halted for delivery” and you are looking at future inventory…you’ll find this to be corrected.

    A few of you reported some issues in campaign manager related to adding apostrophes to campaign names or ad names. All issues on that front have been corrected. In addition, the audit log has been modified to include if a user deletes the creative attached to the ad. On the dashboard, we also added the date a campaign was submitted for approval.

    One last note. Several of you have indicated that you have been receiving a lot of alerts which you believe to be false. Most stations have the last spot play timeout set to 60 minutes. We’ve taken the liberty of modifying that value to 68 minutes – this should prevent most of those emails that come because the station has a commercial free hour. You may want to modify the time at which those emails get sent (after 1 hour by default) or the actual alert times. If you are a super admin in the system, these settings can be found in the advanced station section. Alert timeout values are included in the primary injector record.

     
  • New Flycast Instructions for your website

    Jen 3:04 pm on April 20, 2010 | 0 Permalink | Reply

    Hello Flycast has made some updates and you will want to update your Flycast Instruction page on your website if you are currently running your stream on Flycast.  Here is the lingo you can use.  Any questions just let me know!

    ================================

    Sample Station Instruction Set:

    Now you can stream us live on your smart phone! All you have to do is install the free Flycast Select application on your wireless phone. Simply create a free account, select “Local Radio” then select [MARKET] and [CALLLETTERS]**.

    **Note to Stations:  your Flycast Select station may be listed by your Brand Name or other naming convention.  Please verify and modify the instruction line above accordingly.

    Instructions:

    If you are an iPhone or iPod Touch user visit this link on your iPhone or iPod Touch,
    http://itunes.apple.com/us/app/flycast-select/id358004585?mt=8

    If you are a BlackBerry Curve, Storm, Bold or Tour user visit this link on your BlackBerry: http://www.flycast.fm/bby/

    If you are a T-Mobile G1 or Droid user visit this link on your phone: http://www.flycast.fm/android/

    Help:
    Visit our Contact <LINK TO CONTACT PAGE>  page.

    Or watch this Flycast video tutorial for more info: http://www.flycast.fm/FlyCastVIDEO.aspx

     
  • 6 Tips for Better Subject Lines

    Jen 12:24 pm on April 20, 2010 | 0 Permalink | Reply

    Get your emails opened with attention-grabbing taglines

    It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email. 

The good news is you can craft powerful subject lines and article headlines that will attract readers. Here are six key steps to making it happen.

    1. List your audience’s hot topics. 
Do you know what the chatter is in your area of business and how your audience may be affected by it? Are people worried about a decrease in sales or donations? Are they looking for ways to cut back on spending or to eat healthier? Find out what your customers and members are buzzing about, and keep a list of these topics handy. That way you’ll have fodder for ongoing newsletter content. Better yet, your subject line writing will become a lot easier because you’ll know what’s likely to get noticed in recipients’ inboxes. 

If your business or organization is in an industry or marketplace that’s changing all the time, it’s good to examine your hot topics once a month. For more stable markets, go through this practice every three to six months.

    2. Include numbers. 
Headlines with numbers in them work well because they imply easily digestible content. So why not use numbers in your email subject line too? For instance:

    •    ”Only 4 seats left for next week’s seminar”
    •    ”A 10-point plan for marketing success”
    •    ”3 ways to turbo-charge your marketing today”
    Putting a number in your subject line makes what you’re saying quantifiable. “Three quick points,” “Eight simple tips,” “Four seats left,” etc. This lets readers know exactly what they can expect and makes them more willing to read the content. 

If you’re trying to figure out a way to get numbers into your subject line, think about the benefit you’re providing to your readers. Let’s say readers are looking for marketing advice, and the benefit they’re hoping to receive is more sales. A subject line of “5 ways to increase sales” will encourage subscribers to open your message.

    3. Get inspired. 
Consider getting inspiration from subject lines and headlines you see in other publications. A great source of inspiration is a website called CopyBlogger.com5. It offers out-of-the-box, engaging, and fun subject line and headline ideas for email marketers and bloggers. You wouldn’t want to take anything you see there and copy it word-for-word, but choose a headline or subject line that catches your eye and tailor it to describe your own articles.

    4. Encourage action. 
With any subject line, especially a promotional one, make sure to include a call to action, such as a deadline or text like “Respond now,” to get people to open immediately. Get in the wheelhouse of your audience by being interesting and engaging in your subject line, and inspiring urgent action. 

Note: For membership driven organizations and associations, subject lines can be a little more generic since the audience is predisposed to opening messages from you. For instance, a credit union can send an email with a generic “Your April Statement is ready” subject line because, as a member, you’re going to need the information contained within.

    5. Think of your subject line as a tweet. 
Social media is a great tool for extending the reach of your email, and in many cases, your subject line is all the text you’ll need. For example, on Twitter, you only have 140 characters to communicate, including the URL of your archived message. That’s more than enough characters for the subject line of an email. After all, conventional wisdom says that all subject lines should be five to eight words and no more than 40 characters long because some email clients will cut off the rest. 

If you think of your subject line as a multi-purpose promotional tool for your message — that it should encourage opens of your email and clicks from your Twitter feed — then you’ll understand why it should say more than just “Our April Newsletter.” Be creative and, where appropriate, playful with your subject lines.

    6. Test your subject lines. 
Not every subject line will work for your campaigns, so test them out to see what tactics get your audience to open.
    A good way to test is to make a list of all the people who opened an email from you in the last 85 days and divide it in two. Using the same email content for both groups, send one subject line to the first group and a second, different subject line to the other group. Then compare open and click-through rates to see which subject line performed best. One subject line could be more generic and the second could be more engaging. See which approach works best for your audience and pattern your future subject lines after that one.

    With inboxes full of unread messages, it’s the subject line that can deliver a winning click. Make your subject line stand out among the crowd to keep customers opening and reading your emails.

    Article Source:  Constant Contact

     
  • Scheduled Maintenance Notification *** Wednesday April 21th @ 4:00 AM To 8:00 AM Eastern***

    Jen 9:03 am on April 19, 2010 | 0 Permalink | Reply

    Dear Customer,

    Please be advised that a scheduled maintenance on StreamTheWorld’s streaming platform will occur between  4:00AM and 8:00AM, Wednesday,  April 21th, eastern time zone (GMT -4).

    We do not anticipate any impact to your services. This is a precautionary notice due to the work required within the platform.

    In the event of a service affecting failure or a system malfunction please dial the following number :

    From North America: 1 (800) 939-9413
    From EMEA
    : +41 21 331 00 29

    PLEASE LEAVE A MESSAGE, A MEMBER OF THE SUPPORT TEAM WILL CALL YOU BACK WITHIN 20 MINUTES.

    In the event that the received support service is inadequate or not satisfactory, please contact Mr. Jean Bernard at:

    +1-514-945-0543 or at : jean.bernard@streamtheworld.com <mailto:jean.bernard@streamtheworld.com>

     
  • Encoding videos on Brightcove for mobile delivery

    Dan Muzyka 10:50 am on April 14, 2010 | 0 Permalink | Reply
    Tags: , html5, ipad, , mobile,

    Brightcove now supports delivery of videos to mobile devices, such as the iPhone and iPad, through use of the HTML5 <video> tag. In order for these videos to be playable on iPhones, iPads, and iPod Touch devices, however, they must be encoded as MP4 files. (More …)

     
  • Leading Options for Free Online Photo Editing

    emarti 9:48 am on April 13, 2010 | 0 Permalink | Reply

    From Vandelay Design Blog: Designers and photographers have a number of options when it comes to photo editing. Of course, Photoshop is the most popular software, but there are a number of websites that allow you to edit photos online. Depending on your needs, the full version of Photoshop may not be necessary. In this post we’ll look at 31 options for editing photos online. (More …)

     
  • Brightcove Maintenance Notification (04-10-2010)

    Jen 8:23 am on April 6, 2010 | 0 Permalink | Reply

    Hello,

    We are writing to notify you that we will be conducting scheduled maintenance on Saturday April 10, 2010.

    Event
    Brightcove Platform Service Upgrade

    Timing
    Scheduled maintenance will begin at 6:00 PM ET, Saturday, April 10, 2010. [Saturday, April 10 11:00 PM GMT] and last up to 6 hours.

    Expected Impact
    The Brightcove Studio and Console will be temporarily inaccessible and uploads will be paused during this time. Videos will continue to play in your live players for your viewers during this upgrade.

    Description
    This is a major service upgrade. Details regarding new features and functionality can be seen at  this Features and Services changes <http://support.brightcove.com/en/upcoming-features?elq=57d2063c740b40e487fed5e50a443abd&elq=edcb486ed1d845e1b27f84e9c4ce018d>   link.

    For real-time system status, please refer to our system status page <http://support.brightcove.com/en/system-status?elq=edcb486ed1d845e1b27f84e9c4ce018d>  . We appreciate your patience while we upgrade the service. Please let us know if you have any questions.  <http://studio.brightcove.com/status/>

    Regards,
    The Brightcove Team

     
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