Hello all,

Three in one blow!

Entercom launched three more 2.0 websites today. It reminds me of the time Mickey swatted seven flies, one thing led to another and eventually he was called upon to slay a giant. That said, the giant is nearly gone, only two more 2.0 sites left (YOU KNOW WHO YOU ARE!!!). I’m determined to get these sites done next week.

That said, who did we launch today?

KALC “105.9 Alice” in Denver has always been a website with much to offer on the content side.  They have done a wonderful job of organizing their content and learning from many of the other sites hosted under 2.0.  Like KISW they have created show pages pulling in blogs, audio and videos under one roof.  They have also added the Twitter Quickposts to the header.  Finally they have worked with the Digital team to reconfigure the homepage “widget” player to provide a more effective text-based playlist.  Nice Job Rita and Dylan.

Next up is WRVR “The River” in Memphis.  I must direct your attention to a great feature of this site–The Memphis Underground.  On-air host, Bill Bannister, has created a regular feature of The River site that spotlights a piece of Memphis’ past on the website.  Bill is eventually writing a book from his work, and the station is leveraging his work for the website.  Good stuff, I enjoyed looking it over.  Something about abandoned amusment parks are both fascinating and sad at the same time.  Nice Job Jonas!

Finally KDGS “Power 93.9” in Wichita. KDGS is one of the few Hip-Hop stations we have at Entercom.  I think they have done their best to find unique ways to reach out to their listeners through social networking and especially phone text messaging.  PD Greg “The Hitman” Williams is looking forward to using the 2.0 website structure to leverage his on-air staff to contribute to the site and their listeners through blogging, Twitter, Facebook, etc.  We’ll need to keep our eyes on this site for the next few weeks and watch their progress.

That’s it.  Stay tuned for two more sites next week then I finally get to eat the Lolipop I have had in my desk since this project started…. Yeesh!

~n