It has been some time since we have given an update on launched websites.
That said here are the launches that have occurred over the past few weeks.
Wilkes Barre – WDMT “The Mountain“ was the final site to be launched into the 2.0 platform for Wilkes Barre. Mat Giordano and his team have been a dream to work with. They just chugged along and got all of their sites wrapped up for the market in minimal time. WTMT used an interesting layout for the homepage, pioneered by The Mountain in Seattle of having the Music2Go (Tunegenie) playlist widget span down into the bottom row of boxes. Thanks to Mat for his great attitude and strong design skills. He is a great asset for Entercom.
San Francisco – KDFC “102.1 KDFC“ is Entercom’s first Classical format to be moved to the 2.0 platform. The classical format challenges were overcome with the leadership of Bob McDiarmid and the staff at KDFC. They know their users better than anyone. With their guidance the San Francisco working hard with the Digital Staff, this site has supported the strong branding of the station in their market. Big props to Bob for keeping his cool and putting in the hard work. His great attitude made working on this project a joy.
Indianapolis – WNTR “My 107.9 Online” was implementing branding change for this station with their 2.0 launch. The site switched to a holiday site in November giving the market time to organize their upcoming site. Then two weeks before launch a design was decided on. The site was sliced, skinned, content added, branding changed on all assets in two weeks. The site went live on the Monday after the Christmas weekend, so much of this work needed to be completed days before launch. Nice work from Nick Box and Toni Moore in Indy for their hard work and awesome attitude. I enjoyed our laughter on this project.
Memphis – WMC – FM “FM 100 Memphis“ is last but not least on our list. Jonas Stoltz has pulled together some solid content from his orignial site and provided his station with a good platform for adding more content down the road. Working with Jonas, his work in creating content for the stations will make this new site a good platform for his and his market’s efforts in video, photos and audio. I look forward to seeing what this station can do on the web. They have much to work with.
There they are. We only have 9 stations left to work out. Many are very close to launch. In our next update expect two game changers. These two sites are something to behold. The stations, and their webmasters are working hard to deliver on the content side. Both take different paths but succeed IMO.
Stay tuned!
~n
