Heya all,
I thought it would be a good time and reflect and show off what others are doing in the blogging space.
Sandy has been talking to many of you recently of reaching out to our users and giving the “unduplicatable” content (is that spelled correct?). What does he mean by this in relation to Blogs? Well, blogs give end users input into the mind of our talent in a unique way separate from the website. They can be less formal and more about creating a sense of connection between your talent and their listeners.
Lets start off with InterTech blogs. The benefit of their blogs is that they are designed to look like part of your station website.
- WROQ Anitra’s blog
- WROQ Stoneman’s Blog
- WXNT Abdul’s Blog
- WNTR Ann Duran’s Blog
The InterTech blogs are run off of WordPress MU, with few plugins. So their upkeep is very straight forward. If you have a person in charge of the blogging, who is new to blogging or needs few bells and whistles, these blogs work perfect.
Next RadioTown Blogs. Those are blogs hosted on our own RadioTown servers (this blog is run off of it).
- Time with Kim (more of a website than a blog, but done in WordPress
- Second Shift Show (Again, more of a website)
- Home Consignment run by The Wolf in San Francisco
- WEZB blog in New Orleans
- WKBU blog in New Orleans
- Entercom Digital Blog
You’ll see some diversity in these blogs. That is because they are run off custom built templates that we upload into the RadioTown’s WordPress MU application. If you’re familiar with WordPress Templates (also called themes) you can get your own or make your own. For example, the New Orleans blogs, listed above, were built using this web tool.
There are two reasons many of these blogs are run here instead of the ITM blogs within the station’s website. First, they may not be associated with a single website (Kim or Alan’s blog for example). So they can be independent in that regard. Second they may require some more advanced plugins that are not available on the InterTech version of WordPress MU. WEZB or WKBU for example.
In both of these platforms you can get some good examples of how folks are using blogging to reach out in a personal way to their users.
If you need to learn more about blogging, feel free to give us a ring. Or just get started by going to the Blogging Implementation page on EntercomDigital.com.
~n