Updates from February, 2008

  • ETM + Voki = Press Darlings

    Admin 8:36 am on February 25, 2008 | 1 Permalink | Reply
    Tags: content, media, press, trade, Voki

    Three very cool write-ups about our Voki sites appeared in the trades today:

    MediaWeek’s Katy Bachman gave us top billing (over CBS) and some great industry perspective here.

    DMNews ran a quick blurb about WFBC’s “Singing B”

    Radio Online also mentioned it.

    When we do cool, relevant things that serve our audience on our websites, the media notices, as do our site visitors!

    EDITED Feb. 27th TO INCLUDE THE FOLLOWING:

    In the MediaWeek article, I am quoted as saying “Radio station Web sites deserve the bad rap they’ve had.” Did I say this? Yes? Do I feel that way? Speaking generally, I’m sure many of us probably do. Was it a wise way to formulate my thought? No.

    A better way of saying this would have been: “Entercom is striving to set new standards for what a radio station website can represent to our listeners…check us out, we’re making headway!”

    I promise to try and not use negative formulations, and I apologize if reading that bummed anyone out (in addition to me and our CEO).

     
  • Team RAB Blogs On!

    Admin 2:33 pm on February 14, 2008 | 0 Permalink | Reply
    Tags: RAB blog

    So, our Sales killers who attended the just-concluded RAB Conference (“Bold Signals”) in Atlanta decided to launch their own blog to reflect on their learnings.

    Check it out here.

    Kudos for quick and web-friendly activity here — the more we blog, the smarter we become about blogging! More RAB findings and follow through to come soon.

    FYI – here’s a video of RAB CEO Jeff Haley’s “State of the Radio Industry” keynote address.

     
  • Handling Banner Pricing Objections

    Admin 1:33 pm on February 5, 2008 | 0 Permalink | Reply

    A common objection Royle and Sandy hear is that our CPM rate is much higher than our competitors. Really. Here is something to keep in mind.

    Yahoo receives 20% of all national banner revenues at average $12.65 CPM. In December Entercom’s average CPM was $9.83. We deliver the highly coveted, and more valuable, local audience. Hyper Local is the buzz word for our highly targeted internet radio audiences, the largest premium on the internet.

    Link to article

    FYI – In December, eight Entercom markets’ average cpm were above $20, and seven were below $7 cpm.

    ~n

    —————-
    Now playing: Joy Division – Disorder

     
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